Spotlight on: family of Dr. Joel Schlessinger contributing to the success of LovelySkin

LovelySkin started back in 1998 as an idea while I was traveling from a satellite dermatology office in Iowa to my home.  I wondered why, if Amazon could sell books online, I couldn’t possibly sell skincare products.  I discussed it with my wife, Nancy, and she seemed to think it was a good idea, so we started selling products on our website at the time.

The family was always a part of the site and an active contributor.  When it started, my kids were 4 and 7 years old, so they didn’t have that much to do until…

When we first started LovelySkin, we would give out little mirrors with each order. The mirrors cost 50 cents each so, individually, they weren’t that expensive. But, a box full of them literally cost hundreds of dollars.

One day, a box fell behind a cabinet and we needed to retrieve it. Space was tight behind that cabinet, so we lowered my son, Daniel – then six years old – by his heels to grab the box. My daughter, Claire, watched anxiously – because, if Daniel couldn’t retrieve the box, she was plan B!

My family has helped in countless other ways, by packing orders, reviewing ads and meeting with vendors. My mother wraps presents for during the holiday season, while my father reviews web copy and financial documents.

My kids are now 17 and 20 so they have more detailed tasks if and when they help.  Daniel (17) is a freshman in a 7 year medical program and helped out on the dock this past summer while he finished up the patent application for our newest product, FixMySkin Balms ( Claire (20) is a junior at college and helped out in the writing department this summer as well.  It was wonderful to have them with us as the business grows.

Of course, Nancy, my wife, continues to help out on a daily basis and without her assistance I couldn’t have done any of this.  While the kids were in school and at home she kept the home going and all the while played a behind the scenes role for the office and website.  It is a huge help to have family who are involved and devoted to the business and medical practice’s success.

Son of Dr. Joel Schlessinger brainstorms a unique balm

When Daniel was twelve, he questioned why lip and body balm weren’t interchangeable – and then followed through with that line of thought. He researched whether or not a combination lip-body balm existed and, when we confirmed that none did, that was step one in what eventually because FixMySkin healing balm.

Wife and son of Dr. Joel Schlessinger help to provide relief in Haiti after the 2010 earthquake

When the Haiti earthquake occurred in 2009, my wife, son and I went to Haiti three weeks after it to assist in the only hospital left standing.  We returned two months later. Learn more about our relief trip to Haiti here

Find out more about how Dr. Joel Schlessinger and his family made a real difference in Haiti.

Posted Wednesday, December 14th, 2011 at 1:32 am
Filed Under Category: Business Run by Family
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