When a patient decides to undergo a non-invasive fat reduction procedure like CoolSculpting or VelaShape, sometimes they come into the office with unrealistically high expectations. As a board certified dermatologist and cosmetic surgeon, Dr. Joel Schlessinger is committed to under promising and over delivering results. Before any procedure, he makes sure to sit down with the patient and discuss what results they can expect.
Extreme marketing often affects patient expectations, Dr. Joel Schlessinger explains.
Many doctors avoid offering procedures in their practice if they promise unrealistic results. Dr. Joel Schlessinger says this is because it is often difficult to change the patient’s way of thinking.
“Almost every non-invasive laser or modality to date has been blown way out of proportion by the company and reps and had no chance of reputation repair by the clinician by the time it was popularized,” he says.
The media also popularizes procedures, leading patients to expect more drastic results.
“The ‘Oprah Effect’ and now the ‘Dr. Oz Effect’ have also inflated and then deflated numerous procedures.”
Dr. Joel Schlessinger says these unrealistic expectations aren’t caused by one specific company.
The cosmetic industry as a whole has warped the public’s view of laser procedures. Dr. Joel Schlessinger says patients shouldn’t be deterred from non-invasive fat treatments, as long as they know what results to expect.
“There is so much misinformation by the companies—and now unethical clinics and medispas—that it may be out of control and unsalvageable,” he says. “Non-invasive fat treatments have some utility, but the industry is engaging in a game of one-upmanship that could derail and/or destroy any public faith in these products.”
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